Steer to Safety : Road Safety Awareness Campaign with PVR nest
- Unveiling of the steer to safety publication by Mrs. Shiela Dixit, Hon’ble CM Delhi and Mr. François Richier, H.E Ambassador of France to India in the presence of Mr.Sanjeev Bijli MD PVR Cinemas
The Institut Français en Inde in partnership with the PVR Cinema group and with the gracious support of the following companies Renault, Michelin, Total, Tata Motors and Bajaj Group launched the Road safety awareness campaign in 100 schools of the NCR aiming to connect with 100,000 students. This initiative by the PVR nest under its CineArt programme, aims to bring about social change through the powerful medium of art and films. On 20th September, the “Steer to Safety” book was unveiled by the Hon’ble Chief Minister of Delhi Mrs. Sheila Dixit, His Excellency the Ambassador of France to India Mr. François Richier and Cine Art Road Safety Ambassador Ms. Mallika Sarabhai in the presence of Mr. Sanjeev Bijli, Joint MD PVR cinemas as also the representatives from the above mentioned companies.
The launch was accompanied by a theatre play, poem recitation, screening of a film on road safety made by children, as also a moving survivor’s account by special speaker Mr. Harman Singh Sidhu, President Arrive safe NGO.
Children, principals and teachers from public, private, MCD and NGO run schools attended the programme to packed capacity at PVR Plaza Rajiv Chowk.