Publicis: Ten acquisitions in 10 years [fr]
The communication group Publicis has acquired a majority stake in an ad agency in Mumbai, Law & Kenneth. The company, which employs 285 professionals, was founded in 2004 by Praveen Kenneth, himself a former Publicis employee!
This adds to the long list of acquisition of Publicis India:
advertising agency Beehive (October 2013),
provider of software services Neev (April 2013),
digital marketing and consulting agency Convonix (March 2013),
iStrat & Marketgate companies (December 2012),
agency that measures performance Resultrix (August 2012),
marketing and digital technology agency Indigo Consulting (April 2012),
advertising agency Watermelon (March 2011 ), etc.
Today the Publicis Group employs a total of 3,000 people in the country that forms 5% of its workforce across the world.