The Consulate General of France in collaboration with the Alliance Française de Bangalore welcomed 200 guests to this year’s celebration of the Beaujolais Nouveau. French subsidiaries in Bangalore came forward to support us on this initiative. The reception was very much appreciated by one and all present on this occasion.
Beaujolais Nouveau is a red wine made from Gamay grapes produced in the Beaujolais region, north of Lyon near the river Saone. It is the most popular vin de primeur, fermented for just a few weeks before being released for sale on the 3rd Thursday of November. This "Beaujolais Nouveau Day" used to see heavy marketing, with races to get the first bottles to different markets around the globe. Not only was it a way to clear lots of vin ordinaire at a good profit, but selling wine within weeks of the harvest was great for cash flow. This annual event has immense coverage in France as everybody goes out with friends and colleagues to taste the Beaujolais Nouveau. The game is in guessing the taste of the fruit associated with the wine - this year the flavour was that of cherry!
This tradition is now celebrated worldwide and Bangalore did not miss out on the occasion to taste and enjoy this wine.