Atout France to launch Out Of Home Advertising Campaign with JCDecaux
A productive collaboration with OOH advertisers, JCDecaux has resulted in the launch of a Out Of Home Advertising campaign showcasing Atout France’s current communication strategy, "Be There! Do That!" at 150 advertising spaces in New Delhi and Mumbai.
Atout France has been partnered in this effort by the valued support of the Nice Convention and Visitors Bureau, Champagne Ardenne Tourism and the Tourist Office of Reims, Champagne. All campaign visuals integrate the underlying essence of "Be There! Do That!" which is promoting varied experiences possible in France, especially in Nice and Champagne. Sharing her thoughts on this exciting opportunity,
Catherine Oden - Director Atout France India commented "We are very excited at the thought of entering the OOH advertising space. This domain of advertising presents direct opportunities to connect with the end consumer through the very powerful medium of visuals. Our campaign, "Be There! Do That!"has been well accepted in the market and we are hoping to further reinforce the impact of the campaign through this wonderful collaboration with JCDecaux".