Atout France’s tourism portal rechristened www.france.fr
New Delhi, 26 October 2015
This announcement was made by the French Minister of Foreign Affairs and International Development, H.E. Mr Laurent Fabius, during the first Annual Tourism Conference in France.
Welcoming this new development, Christian Mantei, Managing Director of Atout France, said, "This previously untapped domain name belonging to the French government provides many opportunities to showcase French tourism. It presents a formidable opportunity to reinforce site referencing and give a boost to viewership and audience".
The home page of the site promotes not only global tourist sites that represent France abroad (Paris, Mont-Saint-Michel, Champagne) but also highlights major events that are strategically important for destination France.
The website is available in 17 languages, with informative content featuring various destinations and excellence clusters that are representative of France.
By 2016, the tourism board’s global branding RendezvousenFrance.com will be replaced by France.fr.