Atout France fortifies its "Be There! Do That!" campaign!
The 9th edition of the workshop, Rendez-vous en France 2014, organized by Atout France will take place in Clermont Ferrand, Auvergne.
Launched in early 2013, this campaign found expression in a supplement -"Rendez-vous en France - A Train Odyssey" created in partnership with Rail Europe. 90,000 copies were circulated with the November edition of MW (the erstwhile Man’s World) magazine. This 16 page supplement acquainted its discerning reader with the concept of discovering France by train while showcasing unique experiences, travelling to offbeat destinations and unveiling different facets of destination France. With predominantly urban male readers as its target audience, this supplement presented experiential concepts such as adventure tourism, motorsports, wine trails and more.
The 9th edition of the workshop, Rendez-vous en France 2014, organized by Atout France will take place in Clermont Ferrand, Auvergne. This workshop is the perfect platform for tourism professionals worldwide and French tourism suppliers to interact and develop business relationships. A delegation of 20 Indian travel trade professionals will also be participating in the workshop and at the same time will have the opportunity to discover different french regions.